WILFRED KIVINDA
Data & Insights professional with expertise in business performance reporting, demand planning, and data-driven storytelling, translating complex multi-market data into actionable insights that inform strategic decision-making.
4+
Years Experience
Experience Breakdown
9
Markets Covered
Markets Covered
90%+
Forecast Accuracy
What I Offer
Business Performance Intelligence
Turn complex, multi-market data into clear, decision-ready insights. I help businesses track performance, identify gaps, and understand what’s driving results across regions, products, and channels—so leaders can act with confidence.
Analytics & Reporting Automation
Replace manual reporting with streamlined, automated dashboards and workflows. I design efficient reporting systems using tools like Power BI and Excel to deliver faster insights, improve accuracy, and free up time for higher-value analysis.
Demand Forecasting & Scenario Modelling
Build reliable forecasts and test “what-if” scenarios to support smarter planning. From short-term demand to long-range projections, I help businesses anticipate risks, optimize inventory, and make proactive decisions in uncertain environments.
Market & Pricing Analytics
Understand your market, competition, and pricing dynamics. I analyze market share, pricing trends, and distribution performance to uncover growth opportunities, strengthen positioning, and guide commercial strategy.
Work Experience
British American Tobacco (BAT)
Insights & Information Analyst
03/2025 – Present · Nairobi
- Lead the end-to-end delivery of business performance reporting across South Africa, Kenya and Nigeria markets, providing clear, insight-driven outputs to support senior leadership decision-making.
- Translated complex Nielsen and internal datasets into compelling business narratives, highlighting key performance drivers, risks, and growth opportunities.
British American Tobacco (BAT)
Demand Planning Analyst
05/2023 – 02/2025 · Nairobi
- Lead development of short- and long-term demand forecasts (up to 5 years), providing critical inputs into financial planning, volume projections, and business strategy.
- Owned and delivered monthly performance reviews, analyzing forecast vs. actuals, identifying key variances, and translating findings into actionable insights for stakeholders.
Tropical Heat Group
Logistics Intern / Data Analyst
03/2022 – 04/2023 · Nairobi
- Data entry, data management & data analysis.
- Preparation and presentation of all logistics weekly and monthly reports.